Courses

 

Course BSU - 100

Introduction to Special Sales

Instructor: Brian Jud

Course BSU - 101

Target Definition

Instructor: Brian Jud

60 minutes ($39.95 or $29.95 for APSS members)

Course BSU - 102

The Selling Power of Book Design: How design can work for — or against — you!

Instructor: Tamara Dever

60 minutes ($39.95 or $29.95 for APSS members)

Course BSU - 103

Speaking for Authors, Beginner

Instructor: Dan Blanchard

60 minutes ($39.95 or $29.95 for APSS members)

Course BSU - 103A

Speaking for Authors, Advanced

Instructor: Dan Blanchard

60 minutes ($39.95 or $29.95 for APSS members)

Course BSU - 104

Turn 1 Product Into 12

Instructor: Helen Chang

60 minutes ($39.95 or $29.95 for APSS members)

Course BSU - 105

Selling to Consumers from Websites

Instructor: Sheridan

15 minutes ($9.95)

Course BSU - 109

Selling to Schools

Instructor: Sharon Castlen

60 minutes ($39.95 or $29.95 for APSS members)

Course BSU - 110

Create an Online Course Based on Your Book and Increase Your Income and Credibility

Instructor: D'vorah Lansky

30-minute course ($19.95 or $9.95 for APSS members)

Course BSU - 111

Branding

Instructor: Michael Larsen

30-minute course ($19.95 or $9.95 for APSS members)

Course BSU - 114

How to Land Appearances on Podcasts

Instructor: Cloris Kylie

45-minute course ($29.95 or $19.95 for APSS members)

Course BSU - 117

The 5Ps of Publishing Success

Instructor: Brooke Warner

30-minute course ($19.95 or $9.95 for APSS members)

Course BSU - 118

Research Target Readers

Instructor: Amy Collins

30-minute course ($19.95 or $9.95 for APSS members)

Course BSU - 119

PR Strategies and Timelines

Instructor: Marika Flatt

60 minutes ($39.95 or $29.95 for APSS members)

Course BSU - 120

Audio Books, Recording

Instructor: Becky Parker-Geist

60 minutes ($39.95 or $29.95 for APSS members)

Course BSU - 121

Audio Book Process

Instructor: Becky Parker-Geist

60 minutes ($39.95 or $29.95 for APSS members)

Course BSU - 122

Marketing and leveraging your audiobook to sell your other books, products and services

Instructor: Becky Parker-Geist

60 minutes ($39.95 or $29.95 for APSS members)

Course BSU - 123

Green Marketing...and Beyond

Instructor: Shel Horowitz

30-minute course ($19.95 or $9.95 for APSS members)

Course BSU - 124

How to Set Up A Publishing Business

Instructor: Carol Topp

60 minutes ($39.95 or $29.95 for APSS members)

Course BSU - 125

Tax Tips for Authors

Instructor: Carol Topp

60 minutes ($39.95 or $29.95 for APSS members)

Course BSU - 126

Promotion Without Social Media

Instructor: Sandra Beckwith

60 minutes ($39.95 or $29.95 for APSS members)

Course BSU - 127

How to Create a Book Marketing Plan

Instructor: Sandra Beckwith

30-minute course ($19.95 or $9.95 for APSS members)

Course BSU - 130

How to Create Your Personal Brand

Instructor: Carol McManus

60 minutes ($39.95 or $29.95 for APSS members)

Course BSU - 131

New Ways to Sell Your Books in Large Quantities (with no returns)

Instructor: Guy Achtzehn

60 minutes ($39.95 or $29.95 for APSS members)

Course BSU - 134

Selling to Non-Bookstore Retailers

Instructor: Brian Jud

60 minutes ($39.95 or $29.95 for APSS members)

Course BSU - 135

Making Pursuasive Sales Presentations

Instructor: Brian Jud

60 minutes ($39.95 or $29.95 for APSS members)

Course BSU - 136

Negotiating Sales

Instructor: Brian Jud

60 minutes ($39.95 or $29.95 for APSS members)

Course BSU - 137

Pricing Your Books Profitably

Instructor: Brian Jud

60 minutes ($39.95 or $29.95 for APSS members)

Course BSU - 141

Media Training

Instructor: Brian Jud

60 minutes ($39.95 or $29.95 for APSS members)

Course BSU - 145

Forming and Using a Book Marketing Street Team

Instructor: Ally Machate

60 minutes ($39.95 or $29.95 for APSS members)

Course BSU - 146

Using Research to Inform Cover Design Concepts

Instructor: Michele DeFilippo

30-minute course ($19.95 or $9.95 for APSS members)

Course BSU - 147

Polishing Your Work for Publication

Instructor: Ally Machate

60 minutes ($39.95 or $29.95 for APSS members)

Course BSU - 148

Platform, Branding, and Monetization

Instructor: Joel Friedlander

45-minute course ($29.95 or $19.95 for APSS members)

Course BSU - 150

Copyrights, and Avoiding Scams and Lawsuits

Instructor: Helen Sedwick

60 minutes ($39.95 or $29.95 for APSS members)

Course BSU - 159

Publicity with a Purpose

Instructor: Jared Kuritz

60 minutes ($39.95 or $29.95 for APSS members)

Course BSU - 160

Publishing with a Purpose

Instructor: Jared Kuritz

45-minute course ($29.95 or $19.95 for APSS members)

Course BSU - 162

Purpose of Your Book

Instructor: Michelle Vandepas

60 minutes ($39.95 or $29.95 for APSS members)

Course BSU - 163

Reviews

Instructor: Victoria Sutherland and Michelle Schingler

60 minutes ($39.95 or $29.95 for APSS members)

Course BSU - 164

How to Create Your Book Outline in One Hour

Instructor: Michelle Vandepas

60 minutes ($39.95 or $29.95 for APSS members)

Course BSU - 165

Media Attention – When You Are Unknown

Instructor: Joanne McCall

45-minute course ($29.95 or $19.95 for APSS members)

Course BSU - 166

How to Create and Maximize Trade Distribution

Instructor: Eric Kampmann

45-minute course ($29.95 or $19.95 for APSS members)

Course BSU - 167

Byline Articles: Positioning Yourself as an Expert

Instructor: Sandy Smith

30-minute course ($19.95 or $9.95 for APSS members)

Course BSU - 170

Mid-Year Marketing Evaluation

Instructor: Brian Jud

45-minute course ($29.95 or $19.95 for APSS members)

Course BSU - 176

Strengthen Everything You Write

Instructor: Barbara McNichol

60 minutes ($39.95 or $29.95 for APSS members)

Course BSU - 177

Book Signings and Store Events

Instructor: Brian Jud

60 minutes ($39.95 or $29.95 for APSS members)

Course BSU - 178

Marketing on a Budget

Instructor: Brian Jud

60 minutes ($39.95 or $29.95 for APSS members)

Course BSU - 183

Publish or Perish: Publishing for Faculty Scholars in Higher Education: Know Before You Sign

Instructor: Cheryl Lentz

30 minutes ($19.95 or $9.95 for APSS members)

Course BSU - 199

How to Purchase a Course

Instructor: Brian Jud

 
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