BSU-134: Selling to Non-Bookstore Retailers
Course Description: There are many retailers – other than bookstores — that sell books. These could be airport stores, supermarkets, gift shops, discount stores, and more. This course will show you how to find those appropriate for your contents, and how to get your books on their shelves.
Benefit to you: There is little difference in selling to non-bookstore retailers than through bookstores, since most buy in the same way. In fact, you may already have distribution in place through your current distributor.
Topics Covered:
- How to find and contact potential retail buyers for fiction and nonfiction books
- How to find and contact distribution partners who sell to them
- Unique ways to get into airport stores, supermarkets and discount stores
- Selling to gift shops in hotels, parks, museums, hospitals and others
- How the military buys books
- Selling through catalogs, book clubs and reading groups
Instructor bio:
Brian Jud is an author, book-marketing consultant, speaker, seminar leader, television host and president of Premium Book Company that sells books to non-bookstore buyers on a non-returnable, commission basis. Brian is also the Executive Director of the Association of Publishers for Special Sales.
Brian is the author of How to Make Real Money Selling Books (Without Worrying About Returns) This is the ultimate do-it-yourself guide to selling your books to non-bookstore buyers in large quantities, with no returns. He also wrote Beyond the Bookstore (a Publishers Weekly® book), a primer on non-bookstore marketing.
Brian has also written and published five titles on career transition that are distributed internationally. He is a prolific writer of articles about book publishing and marketing. He is the author of the eight e-booklets with Proven Tips for Publishing Success and the contributing editor to the monthly newsletters, Book Marketing Matters, The Sales Informer, The Authority and Bound to Sell. He was the host of the television show, The Book Authority that aired for 13 years.
Brian is an adjunct lecturer of sales and marketing courses for graduate and undergraduate students at the University of Hartford and Central Connecticut. State University. Brian is a regular speaker on marketing topics at IBPA’s Publishing University and for publishing groups around the country. Brian has a BS degree in Marketing from the University of Cincinnati and an MBA in Marketing from Xavier University.